What we do
We offer healthcare industry expertise with digital savvy to enable us to navigate, translate and contextualise this vast stream of information to deliver more meaningful insights from social data.
Our digital healthcare research heritage means we have the ability to not only deliver real insights, but to interpret the implications and guide the critical business decisions to inform future strategies in a digital world.
We deliver ad-hoc or on-going solutions dependant on your specific needs, with a range of applications to inform your business:
• Market exploration / understanding.
• Disease / stakeholder attitudes and behaviours.
• Digital behaviour and engagement.
• Patient journey insights.
• Real-world product / service experiences.
• Real-world language and dialogue.
• Unmet needs identification.
• Adoption drivers and barriers.
• Competitor analysis.
• Influencer identification.
• Audience profiling/ targeting and engagement.
• Innovation and product development.
• Content strategy and engagement.
• Brand / campaign tracking.
• Conference and event tracking.
• Evolving disease / stakeholder trends.
We blend premium data sources, technology and human understanding, underpinned by industry expertise, to ensure deeper insights and more actionable recommendations.
• Premium data sources - incorporating conversations from validated healthcare communities.
• Social analytics technology - utilizing the best technological platforms to capture, interrogate and visualize social data.
• Human understanding - expert analysts who take a deeper dive into the data to understand nuance and real-world stories.
• Industry expertise - underpinned by healthcare industry expertise to contextualize and make sense of the conversation.